Digital Marketing Specialist
Req ID: 37111
Job type: Full-Time
Subsidiary: Corporate Functions
The opportunity
Delaware North is hiring a Digital Marketing Specialist to join our Marketing team in Buffalo, New York. The Digital Marketing Specialist will directly manage paid and unpaid efforts through organic, paid, and local search tactics across various channels, for multiple Delaware North properties. You will collaborate with our Digital Marketing teams, Marketing Managers, Operational Managers, and Marketing Executives to coordinate search efforts with property initiatives and broader marketing strategies.
Pay
Minimum – Anticipated Maximum Base Salary: $60,406 – $69,700 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.
What we offer
At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
- Create, execute, manage, and optimize paid search campaigns across Google and Bing for multiple Delaware North properties as well as manage travel campaigns on Expedia
- Research and create on-page SEO for new website builds as well as new landing pages on existing websites
- Audit organic rankings and implement on- and off- page SEO tactics to help drive strategy and increase overall site traffic
- Manage general business information while optimizing for SEO on business listings across multiple publisher networks
- Track, analyze, and report performance analytics across all search disciplines, identifying relevant insights and building recommendations for improvement
- Lead budget planning recommendations and daily management of spending
- Drive traffic, conversions and ROI for digital acquisition channels including paid search, display, re-marketing, video, and organic
Assist in building annual search marketing strategy across all Delaware North locations to support key business goals
More about you
- Minimum of 2-5 years of digital marketing experience, including SEO, SEM, and Data Analyzation
- Google Ads and Google Analytics certifications preferred
- Ability to prioritize, organize, and handle multiple tasks simultaneously
- Understanding of HTML, CSS, and CMS platforms
- Understanding of Google Tag Manager, Search Console, and GMB preferred
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Shift details
Day shift
Monday to Friday
8 hour shift
Who we are
Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.
Together, we’re shaping the future of hospitality — come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status.
Based on a foundation of family and hospitality
When the Jacobs family started their humble popcorn and peanuts stand more than a century ago, they had no idea the venture would grow into one of the world’s largest privately owned hospitality companies. Delaware North has thrived for three generations, serving guests at iconic venues worldwide through innovation, integrity, and dedication.
Our team members are the heart and soul of our business, creating unforgettable guest experiences every day — from the first tee as the official catering partner of the PGA of America Championships and domestic Ryder Cup to a first-class meal at a dream Disney® location. We proudly offer countless growth and learning opportunities, guided by top-tier hospitality mentors.
Find connection, purpose, and growth at Delaware North.
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee Assistance
Program
For all team members
Referral
bonuses
For all team members
Flexible work
schedules
For all team members
Training and
development
For all team members
Salary benefits
Employee
assistance program
For all team members
Referral
bonuses
For all team members
Flexible work
schedules
For all team members
Training and
development
For all team members
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Paid vacation days and holidays
For eligible team members
Performance
bonuses
For eligible team members
Paid parental
bonding leave
For eligible team members
Employee discounts
(varies by location)
For eligible team members
U.S. benefits
Every team member has the right to feel comfortable, safe, and secure at work. See what your Delaware North benefits package includes.
Employee
assistance program
For all team members
Referral
bonuses
For all team members
Flexible work
schedules
For all team members
Training and
development
For all team members
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Paid time off
and holidays
For eligible team members
Performance
bonuses
For eligible team members
Paid parental
bonding leave
For eligible team members
Employee discounts
(varies by location)
For eligible team members
Weekly
pay
For hourly team members
U.K. benefits
Work at some of the coolest venues in the U.K. and the world, and feel safe and secure while you do what you love.
See what your Delaware North benefits include.
Competitive
weekly pay
Casual and hourly team members
Training and
development
with Attensi, our award-winning training app
33-day holiday allowance
(including bank holidays)
for permanent team members
Favorable pension
contributions
for permanent team members
Employee discounts
and perks
Access to Drewberry App
Casual benefits
Competitive
weekly pay
Training and
development
Flexible work
schedules
Work at some of the world’s coolest venues
Permanent benefits
33-day holiday allowance
(including bank holidays)
Favourable pension
contributions
Employee discounts
and perks
Training and
development
Team member journeys
Artem’s story
Executive Chef, Lincoln Ristorante
Artem began his journey as a cook, later being promoted to sous chef and then executive chef.
September 2014
April 2018 to September 2019
March 2022 to present
Madeline’s story
Senior Analyst
After being hired as a front desk agent at the Westin, Madeline sought out mentorship from company leaders and quickly worked her way up to manager, then director, before landing herself a corporate senior analyst role.
April 2017
December 2017
October 2018
February 2022
August 2024
Becki’s story
Concessions Chef
Starting as a prep cook, Becki was promoted to a restaurant supervisor and then concessions chef in her first year. By her third year, she was a certified sous chef.
March 2016
March 2017
March 2017 to present
March 2019
March 2023 to present
Yuhi’s story
Director of Culinary
After working as a line cook and then sous chef, Yuhi left to pursue other interests before returning as an executive chef and being promoted to a director position.
(Rockefeller Center)
October 2003
May 2005
(Rockefeller Center)
April 2012
Morimoto Asia Orlando
January 2016
Patina Orlando
June 2022
Francesco’s story
Boxes Manager, Emirates Stadium
After Francesco helped alleviate issues as a stadium box waiter, he was given new challenges and promotions leading up to his current role as boxes manager.
2009 to 2010
2010 to 2013
2013 to present
Nicola’s story
Business Support Manager, Wembley Stadium
Starting with the eventual goal of becoming a full-time boxes manager at Wembley Stadium, Nicola successfully worked her way up from private box waiter.
February 2012
August 2013
March 2014
March 2015
September 2016
January 2017
August 2019
September 2023 to present
CHEFS® OVERVIEW
Delaware North is proud to offer an industry-leading, one-year program for emerging culinarians looking to develop their skills and progress their careers. Created in partnership with the Culinary Institute of America, CHEFS (Culinary & Hospitality Excellence for Future Success) provides hands-on executive chef mentorship, training, and coursework that results in ProChef I certification and a clear path to career success.
UK locations overview
Get excited. Working in one of the world’s coolest venues hardly feels like work at all. Between great teammates and the roar of the crowd, the atmosphere is electric with a job at a famous stadium or other iconic locations in London or Derby. Looking to be in the middle of the action? You’re in the right place.
Culinary life
UK team member life
