Director of Performance Marketing, Search and Social
Req ID: 53905
Job type: Full-Time
Subsidiary: Corporate Functions
The opportunity
Delaware North is seeking a Director of Performance Marketing to lead paid and organic search and social media strategy, execution, optimization, and measurement across key consumer-facing businesses, with primary support across Parks and Resorts, Ember Entertainment, Patina Group, Sportservice, International and Boston portfolios. This role will be at our Corporate Headquarters in Buffalo, NY. This leader will be responsible for transforming paid media into a scalable growth engine that drives measurable demand, revenue, and profitability through best-in-class paid search and paid social programs. The role oversees a team of digital marketing managers, specialists, and analysts while serving as a strategic partner to subsidiary marketing teams, commercial leaders, analytics teams, and external agency partners.
If you like to innovate, enact change, and provide strategic leadership, apply today.
Pay
Minimum – Anticipated Maximum Base Salary: $121,700 – $164,300 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.
What we offer
At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Performance Marketing Leadership
- Own enterprise performance across paid search and paid social channels, managing acquisition, conversion, revenue, and efficiency goals across Parks and Gaming
businesses. - Develop and execute annual and quarterly media strategies aligned to business objectives, seasonality, customer demand patterns, and revenue targets.
- Manage multi-million-dollar digital advertising investments and optimize budget allocation across brands, markets, audiences, and channels.
- Identify growth opportunities through testing, experimentation, audience expansion, creative optimization, and emerging advertising capabilities.
Team Leadership & Development
- Lead, coach, and develop a medium-sized team of performance marketing professionals, including managers, specialists, and analysts
- Establish clear performance expectations, career pathways, and operating rhythms that enable accountability and professional growth
- Foster a culture grounded in analytical rigor, continuous improvement, collaboration, and innovation
- Partner with Growth Marketing leadership on organizational planning, recruiting, succession planning, and capability development
Parks and Gaming Business Partnership
- Serve as the primary performance marketing partner for Parks and Gaming stakeholders
- Translate business goals into actionable media strategies that drive visitation, bookings, hotel occupancy, gaming revenue, database growth, loyalty participation, and customer acquisition
- Provide strategic recommendations based on customer behavior, competitive dynamics, market trends, and performance insights
- Measurement, Analytics and Optimization
- Establish channel-specific and business-level KPIs focused on revenue generation, ROAS, CAC, conversion rate, bookings, and lifetime value
- Partner with Analytics, CRM, and Marketing Technology teams to strengthen attribution, reporting, and measurement capabilities
- Develop executive-ready dashboards and performance reporting that connect marketing investments to business outcomes
Agency, Vendor, and Operational Excellence
- Lead relationships with search, social, technology, and analytics partners and hold partners accountable for performance, innovation, testing, and delivery
- Champion adoption of AI-enabled marketing practices and automation opportunities
- Develop repeatable operating models, processes, and governance that improve speed, consistency, and transparency
More about you
- Bachelor’s degree in marketing, business, analytics, communications, or a related field required; advanced degree preferred
- Minimum of 8 years of experience in digital marketing, growth marketing, or performance marketing, with 4 years of experience leading teams responsible for paid search, paid social, and digital acquisition
- Demonstrated success managing significant digital media budgets and delivering measurable business impact
- Strong analytical, problem-solving, leadership, communication, and stakeholder management skills
- Experience managing agencies and large-scale performance marketing programs
- Deep expertise across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and other major paid media platforms.
- Strong understanding of attribution, conversion tracking, analytics, audience strategy, campaign optimization, ROAS, CAC, conversion rate, bookings, and lifetime value
- Experience developing executive-ready dashboards and performance reporting that connect marketing investment to business outcomes
- Familiarity with Google and Meta ad and analytics platforms, Funnel.io, and enterprise reporting environments
- Ability to leverage first-party data, audience insights, attribution models, automation, and AI-enabled marketing practices
- Ability to build high-performing teams and lead through change with accountability and measurable results
- Experience working with consumer-facing businesses characterized by complex customer journeys and multiple brands or locations
- Preferred experience in hospitality, travel, gaming, tourism, entertainment, or multi-location consumer businesses
- Exposure to loyalty, CRM, and lifecycle marketing strategies
- Collaborative and influential partner with a growth mindset and continuous improvement orientation
Who we are
Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.
Together, we’re shaping the future of hospitality — come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.
Based on a foundation of family and hospitality
When the Jacobs family started their humble popcorn and peanuts stand more than a century ago, they had no idea the venture would grow into one of the world’s largest privately owned hospitality companies. Delaware North has thrived for three generations, serving guests at iconic venues worldwide through innovation, integrity, and dedication.
Our team members are the heart and soul of our business, creating unforgettable guest experiences every day — from the first tee as the official catering partner of the PGA of America Championships and domestic Ryder Cup to a first-class meal at a dream Disney® location. We proudly offer countless growth and learning opportunities, guided by top-tier hospitality mentors.
Find connection, purpose, and growth at Delaware North.
Based on a foundation of family and hospitality
When the Jacobs family started their humble popcorn and peanuts stand more than a century ago, they had no idea the venture would grow into one of the world’s largest privately owned hospitality companies. Delaware North has thrived for three generations, serving guests at iconic venues worldwide through innovation, integrity, and dedication.
Our team members are the heart and soul of our business, creating unforgettable guest experiences every day — from the first tee as the official catering partner of the PGA of America Championships and domestic Ryder Cup to a first-class meal at a dream Disney® location. We proudly offer countless growth and learning opportunities, guided by top-tier hospitality mentors.
Find connection, purpose, and growth at Delaware North.
U.S. benefits
Every team member has the right to feel comfortable, safe, and secure at work. See what your Delaware North benefits package includes.
Employee
assistance program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Paid time off
and holidays
For eligible team members
Performance
bonuses
For eligible team members
Paid parental
bonding leave
For eligible team members
Employee discounts
(varies by location)
For eligible team members
Weekly
pay
For hourly team members
U.K. benefits
Work at some of the coolest venues in the U.K. and the world, and feel safe and secure while you do what you love.
See what your Delaware North benefits include.
Competitive
weekly pay
Casual and hourly team members
Training and
development
with Attensi, our award-winning training app
33-day holiday allowance
(including bank holidays)
for permanent team members
Favorable pension
contributions
for permanent team members
Employee discounts
and perks
Access to Drewberry App
Benefits
Food and beverage
discounts
Reward and
recognition program
Training and
development
Backing of a
global company
Flexible work
schedule
Employee assistance
program
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salary benefits
Employee
assistance program
For all team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Paid vacation days and holidays
For eligible team members
Performance
bonuses
For eligible team members
Paid parental
bonding leave
For eligible team members
Employee discounts
(varies by location)
For eligible team members
Casual benefits
Competitive
weekly pay
Training and
development
Flexible work
schedules
Work at some of the world’s coolest venues
Permanent benefits
33-day holiday allowance
(including bank holidays)
Favourable pension
contributions
Employee discounts
and perks
Training and
development
Benefits
Food and beverage
discounts
Reward and
recognition program
Training and
development
Backing of a
global company
Flexible work
schedule
Employee assistance
program
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental
bonding leave
For eligible team members
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental bonding leave
For eligible team members
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental
bonding leave
For eligible team members
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental
bonding leave
For eligible team members
Team member life
A job at TD Garden means being in on the action at one of Boston’s most iconic venues. With a seating capacity of nearly 20,000, TD Garden hosts unforgettable events, from Boston Bruins and Celtics games to major concerts and live entertainment. When you’re serving up game-day energy and helping fans have an amazing experience, your days are fast-paced, exciting, and full of variety.
Team member journeys
Jill’s story
Slot Attendant, Marketing Ambassador, Vice President
Jill started her Gaming career 25 years ago as a slot attendant and later Delaware North’s first Gaming marketing ambassador, rejoining the company in 2021 before two promotions led to her current vice president role.
2000
2005 to 2007
September 2021
July 2022
December 2023
Jessyca’s Story
General Manager, Via Napoli, Lake Buena Vista, FL
Starting her Delaware North career in a Cultural Exchange program, Jessyca quickly worked her way up from a Server to management roles.
April 2015
October 2016
August 2017
August 2022
July 2023
Noujan’s Story
Talent Acquisition Analyst, Global Headquarters, Buffalo, NY
Nearly three decades ago, Noujan started his Delaware North journey as a Host in Yosemite National Park and made his way through recruitment, retail, and hotel operations before settling into Talent Acquisition at Global Headquarters.
1996
1997
1999 to 2004
2008 to 2011
2013
2015
2016
2019
2021
2023
Madeline’s story
Senior Analyst, Global Headquarters, Buffalo, NY
After being hired as a Front Desk Agent at The Westin, Madeline sought out mentorship from company leaders and quickly worked her way up to Front Office & Training Manager, then Director before landing herself a corporate Senior Analyst role.
April 2017
December 2017
October 2018
February 2022
August 2024
Kara’s Story
Executive Chef, Lincoln Ristorante, New York, NY
A decade of hard work as a Pastry Line Cook and Cook Consultant led Kara to an Executive Chef position at Lincoln Center’s upscale Lincoln Ristorante.
January 2011
March 2023
September 2023
Becki’s story
Concessions Chef, Lambeau Field, Green Bay, WI
Becki began her career as a Cook, advancing to Support Chef for multiple locations before stepping into a Suites Chef role at Target Field. She now serves as a Concessions Chef at Lambeau Field.
March 2016
March 2017
March 2017 to present
March 2019
March 2023
Yuhi’s story
Director of Culinary, Patina Group Orlando, Lake Buena Vista, FL
After working as a Line Cook, Sous Chef, Yuhi left to pursue other interests before returning as an Executive Chef and being promoted to a Director position.
October 2003
May 2005
April 2012
January 2016
June 2022
Kristina’s Story
Sous Chef, Lincoln Ristorante, New York, NY
Starting as a Line Cook at Lincoln Ristorante, Kristina progressed to a Sous Chef within five years through the CHEFS® program.
December 2018 to 2020
October 2021
October 2023
Kelly’s Story
Head of Hospitality, Pride Park Stadium, Derby, U.K.
Starting as a Food & Beverage Supervisor in Derby’s Pride Park Stadium, it didn’t take long for Kelly to earn promotions to Hospitality Manager and then Head of Hospitality.
June 2018 to March 2020
August 2021
August 2024
Nicola’s story
Business Support Manager, Wembley Stadium, U.K.
Starting with the eventual goal of becoming a full-time Boxes Manager at Wembley Stadium, Nicola successfully worked her way up from Private Box Waiter.
February 2012
August 2013
March 2014
March 2015
September 2016
January 2017
August 2019
September 2023
Alice’s Story
Talent Acquisition Advisor, Australia Head Office, Melbourne
Beginning in staffing coordination, Alice progressed through Human Resources and Workforce Planning roles to enterprise-wide recruitment systems and initiatives in Talent Acquisition.
April 2018
September 2018
November 2019
February 2021
Guy’s Story
Regional Manager, Australia Head Office, Melbourne
Guy started in culinary operations, transitioning into guest-facing roles and later Compliance and Operational Risk, and spent the last decade leading major events and strategic projects across multiple venues.
September 2000 to March 2005
April 2005
April 2006 to March 2010
February 2010
December 2010 to May 2015
October 2015 to February 2018
June 2017
July 2018
Nicole’s story
Manager Procurement Systems, Australia Head Office, Melbourne
Nicole’s journey began as Head Chef at Box Hill Tafe in 2003. After several upward transitions working in different areas, she landed her current role as Manager Procurement Systems based at the Australia Head Office.
February 2003
October 2004
December 2005
November 2012
April 2013
July 2017
March 2020
Yolen’s story
Head of Human Resources Services and Solutions, Australia Head Office, Melbourne
Yolen was a Casual Supervisor for only a couple of months before she was offered a full-time Functions Manager position. She then moved into Human Resources, where she’s currently Head of Human Resources Services and Solutions for Australia and New Zealand.
2009
2009
2010
2011
2012
2023
Kelly’s Story
Mezzanine Clubs Manager, MetLife Stadium, East Rutherford, NJ
Kelly started working event days as a Stand Lead before her promotion to Supervisor and assisting with year-round training of returning staff, also becoming one of the company’s GreenPath® sustainability champions.
2010
2012
2014
2017
Robert’s Story
Catering Operations Supervisor, Lambeau Field and Titletown, Green Bay, WI
In just a few years, Robert made the leap from Catering Server to Lead Catering Server to his current position as Catering Operations Supervisor.
July 2021
September 2023
November 2024
Jesica’s story
HR Manager, Globe Life Field, Arlington, TX
Jesica started as a Retail Cashier before being hired as Human Resources Operations partner and then promoted to Human Resources Manager only two months later.
March 2013
March 2021
May 2021
Shawn’s story
Vice President of Operations, Atlanta, GA
Shawn started as a General Manager before moving to various positions around the country, working at Globe Life Field, Progressive Field, and more before his current promotion to Vice President of Operations for Sportservice.
1994
1998
1998
2001
2002-2015
2015
2018
Casey’s story
Vice President of Operations, Sportservice
Casey’s 20-year career at Delaware North has progressed from Assistant Concessions Manager at Globe Life Field to Vice President of Operations, where Casey now oversees multiple Sportservice locations across the U.S.
2004
2006
2008
2010
2013
2015
2025
Kim’s story
General Manager, Wheeling Island Hotel-Casino-Racetrack, Wheeling, WV
Kim forged a path from Marketing Coordinator to President and General Manager, stepping up to additionally oversee Mardi Gras Casino & Resort for a period after it was acquired.
June 2003 to January 2006
February 2006 to July 2007
August 2007
November 2012 to May 2016
April 2018 to 2021
June 2016
Philip’s story
Director of Gaming, Mardi Gras Casino & Resort, Cross Lanes, WV
Philip’s journey began as Information Technology Director for Mardi Gras Casino & Resort, where he was promoted and served in various roles before landing in his current Table Games Director position.
May 2000
November 2000
2022
2022
Mackenzie’s Story
Marketing Manager, TD Garden, Boston, MA
Following a 6-month marketing internship at TD Garden, Mackenzie secured a Marketing Specialist position that led to her promotion as Marketing Manager.
October 2018 to May 2019
November 2021
September 2024
Tyriek’s Story
Assistant Commissary Manager, TD Garden, Boston, MA
Putting in the hours as a Warehouse Worker opened the door for Tyriek, leading him to a Commissary Supervisor position and his current role as Assistant Commissary Manager.
March 2017
April 2023
October 2025
Amela’s story
Vice President, Human Resources, Boston Bruins and TD Garden, Boston, MA
Starting out as a Human Resources Manager in 2012, Amela then became Director of Human Resources for TD Garden and worked at our Australia and New Zealand Head Office before ending up as Vice President, Human Resources, for our Boston division.
June 2012
August 2016
August 2018
October 2020
February 2023
Amanda’s story
Bartender and Supervisor, General Manager, TD Garden, Boston, MA
Beginning her career as a Bartender and Supervisor in Nashville, it wasn’t long before Amanda worked her way up to assistant General Manager in Boston.
July 2014
March 2017
September 2018
March 2022
May 2024
Erin’s story
Intern, General Manager, Yellowstone General Stores, West Yellowstone, MT
Erin started as a summer Intern before working her way up through several managerial roles to her current position as General Manager.
Summer 2008
May 2009
December 2009
December 2010
March 2013
January 2015
February 2018
December 2020
Brett’s Story
General Manager, Tenaya Lodge at Yosemite, Fish Camp, CA
Brett’s career in hospitality began over 35 years ago in Yosemite National Park as a Fast Food Attendant. He advanced through Front Desk and Rooms Manager roles at Curry Village, Housekeeping Camp, and The Ahwahnee. Then, in 2021, Brett was promoted to General Manager at Tenaya Lodge at Yosemite.
January 1990
April 1990
April 1991
April 1992
October 1992
December 1993
December 2003
February 2011
May 2018
October 2019
July 2021
Lacey’s Story
Visual Merchandiser Manager, Kennedy Space Center, Merritt Island, FL
Starting as a Cashier, Lacey soon found herself in Supervisor roles at Orlando Airport and Kennedy Space Center and was then promoted to Visual Merchandising Manager.
2016
2017 to 2020
2021
2024
Matthew’s story
Line Cook, Sous Chef, Tenaya at Yosemite, Fish Camp, CA
Starting as a Line Cook in Yosemite National Park, Matthew completed a training program and worked positions in various divisions and locations before landing back at Yosemite as a Tenaya Sous Chef.
March 2015
August 2017
August 2017
January 2018
July 2018
February 2019
July 2019
April 2021
CHEFS® OVERVIEW
Delaware North is proud to offer an industry-leading, one-year program for emerging culinarians looking to develop their skills and progress their careers. Created in partnership with the Culinary Institute of America, CHEFS (Culinary & Hospitality Excellence for Future Success) provides hands-on executive chef mentorship, training, and coursework that results in ProChef I certification and a clear path to career success.
UK locations overview
Get excited. Working in one of the world’s coolest venues hardly feels like work at all. Between great teammates and the roar of the crowd, the atmosphere is electric with a job at a famous stadium or other iconic locations in London or Derby. Looking to be in the middle of the action? You’re in the right place.
Australia and New Zealand locations
Working in one of our Australia or New Zealand locations means joining a hardworking team at some of the region’s most thrilling venues. From the excitement of Marvel Stadium and Melbourne Cricket Club to the luxury of Lizard Island and Mindil Beach Casino Resort to the buzz of Auckland Airport, the opportunities are endless. Every day brings something new in these incredible places.
Working at a Sportservice location means being at the heart of the action in some of the most famous venues across the country. Between iconic national and major league ballparks, stadiums, arenas, fields, and courts, every experience brings something new — whether you’re delighting guests at epic games or concerts.
The Sportservice life
If you love sports, you’ll love the chance to serve excited fans in the suites, work behind the scenes, or manage concessions. Each day promises the fun and excitement of a thrilling game, match, concert, or other special event. Be part of a team that delivers memorable experiences in fast-paced, dynamic environments — excitement guaranteed.
Who doesn’t want a job with a view? Our Parks & Resorts locations offer the chance to work in some of the world’s most iconic settings. Between Yellowstone, the Grand Canyon, Sequoia, the Rockies, and so many more, each day brings a new opportunity to explore. Whether you’re at Tenaya at Yosemite or Westin Buffalo, discover unique experiences, cool jobs, and unforgettable memories. Start your next journey here.
The Parks & Resorts life
Life’s an adventure — and that’s especially true working in our Parks & Resorts division. Whether surrounded by the stunning views of Niagara Falls or the serene beauty of Shenandoah, our team members’ days are filled with wonder and excitement. Watch the videos for a glimpse of what it’s like to work in these incredible locations. From unforgettable moments to breathtaking scenery, it’s more than just a job.
Culinary life
UK team member life
Life here
Serving fans at the AFL Grand Final. Offering a warm welcome at Auckland Airport. Sharing the beauty of the Great Barrier Reef at Lizard Island. Delaware North team members in Australia and New Zealand help create unforgettable moments every day. Be part of a team dedicated to making each guest experience truly exceptional across world-class airports, stadiums, resorts, and casinos.
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