Director of Performance Marketing, Search and Social
Req ID: 53905
Job type: Full-Time
Subsidiary: Corporate Functions
The opportunity
Delaware North is seeking a Director of Performance Marketing to lead paid and organic search and social media strategy, execution, optimization, and measurement across key consumer-facing businesses, with primary support across Parks and Resorts, Ember Entertainment, Patina Group, Sportservice, International and Boston portfolios. This role will be at our Corporate Headquarters in Buffalo, NY. This leader will be responsible for transforming paid media into a scalable growth engine that drives measurable demand, revenue, and profitability through best-in-class paid search and paid social programs. The role oversees a team of digital marketing managers, specialists, and analysts while serving as a strategic partner to subsidiary marketing teams, commercial leaders, analytics teams, and external agency partners.
If you like to innovate, enact change, and provide strategic leadership, apply today.
Pay
Minimum – Anticipated Maximum Base Salary: $121,700 – $164,300 / year
In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.
What we offer
At Delaware North, we care about our team members’ personal and professional journeys. These are just some of the benefits we offer:
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
What will you do?
Performance Marketing Leadership
- Own enterprise performance across paid search and paid social channels, managing acquisition, conversion, revenue, and efficiency goals across Parks and Gaming
businesses. - Develop and execute annual and quarterly media strategies aligned to business objectives, seasonality, customer demand patterns, and revenue targets.
- Manage multi-million-dollar digital advertising investments and optimize budget allocation across brands, markets, audiences, and channels.
- Identify growth opportunities through testing, experimentation, audience expansion, creative optimization, and emerging advertising capabilities.
Team Leadership & Development
- Lead, coach, and develop a medium-sized team of performance marketing professionals, including managers, specialists, and analysts
- Establish clear performance expectations, career pathways, and operating rhythms that enable accountability and professional growth
- Foster a culture grounded in analytical rigor, continuous improvement, collaboration, and innovation
- Partner with Growth Marketing leadership on organizational planning, recruiting, succession planning, and capability development
Parks and Gaming Business Partnership
- Serve as the primary performance marketing partner for Parks and Gaming stakeholders
- Translate business goals into actionable media strategies that drive visitation, bookings, hotel occupancy, gaming revenue, database growth, loyalty participation, and customer acquisition
- Provide strategic recommendations based on customer behavior, competitive dynamics, market trends, and performance insights
- Measurement, Analytics and Optimization
- Establish channel-specific and business-level KPIs focused on revenue generation, ROAS, CAC, conversion rate, bookings, and lifetime value
- Partner with Analytics, CRM, and Marketing Technology teams to strengthen attribution, reporting, and measurement capabilities
- Develop executive-ready dashboards and performance reporting that connect marketing investments to business outcomes
Agency, Vendor, and Operational Excellence
- Lead relationships with search, social, technology, and analytics partners and hold partners accountable for performance, innovation, testing, and delivery
- Champion adoption of AI-enabled marketing practices and automation opportunities
- Develop repeatable operating models, processes, and governance that improve speed, consistency, and transparency
More about you
- Bachelor’s degree in marketing, business, analytics, communications, or a related field required; advanced degree preferred
- Minimum of 8 years of experience in digital marketing, growth marketing, or performance marketing, with 4 years of experience leading teams responsible for paid search, paid social, and digital acquisition
- Demonstrated success managing significant digital media budgets and delivering measurable business impact
- Strong analytical, problem-solving, leadership, communication, and stakeholder management skills
- Experience managing agencies and large-scale performance marketing programs
- Deep expertise across Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and other major paid media platforms.
- Strong understanding of attribution, conversion tracking, analytics, audience strategy, campaign optimization, ROAS, CAC, conversion rate, bookings, and lifetime value
- Experience developing executive-ready dashboards and performance reporting that connect marketing investment to business outcomes
- Familiarity with Google and Meta ad and analytics platforms, Funnel.io, and enterprise reporting environments
- Ability to leverage first-party data, audience insights, attribution models, automation, and AI-enabled marketing practices
- Ability to build high-performing teams and lead through change with accountability and measurable results
- Experience working with consumer-facing businesses characterized by complex customer journeys and multiple brands or locations
- Preferred experience in hospitality, travel, gaming, tourism, entertainment, or multi-location consumer businesses
- Exposure to loyalty, CRM, and lifecycle marketing strategies
- Collaborative and influential partner with a growth mindset and continuous improvement orientation
Who we are
Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.
Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.
Together, we’re shaping the future of hospitality — come grow with us!
Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.
QUIÉNES SOMOSBENEFICIOSRECORRIDOS DE LOS MIEMBROS DEL EQUIPODIVISIONESLOCALIZACIÓN DE PUESTOS DE TRABAJO
BENEFICIOS RECORRIDOS DE LOS MIEMBROS DEL EQUIPO RESUMEN DE LOS CHEFS® VIDA CULINARIA LOCALIZACIÓN DE PUESTOS DE TRABAJO
Basado en una fundación de familia y hospitalidad
Cuando la familia Jacobs comenzó su humilde puesto de palomitas de maíz y maní hace más de un siglo, no tenían idea de que la empresa se convertiría en una de las empresas hoteleras privadas más grandes del mundo. Delaware North ha prosperado durante tres generaciones, sirviendo a los huéspedes en lugares icónicos de todo el mundo a través de la innovación, la integridad y la dedicación.
Los miembros de nuestro equipo son el corazón y el alma de nuestro negocio, creando experiencias inolvidables para los huéspedes todos los días, desde el primer tee como socio oficial de catering del Campeonato de la PGA of America y la Ryder Cup nacional hasta una comida de primera clase en un lugar de sueños de Disney®. Estamos orgullosos de ofrecer innumerables oportunidades de crecimiento y aprendizaje, guiados por mentores de hospitalidad de primer nivel.
Encuentre conexión, propósito y crecimiento en Delaware North.
Basado en una base de familia y hospitalidad
Cuando la familia Jacobs comenzó su humilde puesto de palomitas de maíz y maní hace más de un siglo, no tenían idea de que la empresa se convertiría en una de las empresas hoteleras privadas más grandes del mundo. Delaware North ha prosperado durante tres generaciones, sirviendo a los huéspedes en lugares icónicos de todo el mundo a través de la innovación, la integridad y la dedicación.
Los miembros de nuestro equipo son el corazón y el alma de nuestro negocio, creando experiencias inolvidables para los huéspedes todos los días, desde el primer tee como socio oficial de catering del Campeonato de la PGA of America y la Ryder Cup nacional hasta una comida de primera clase en un lugar de sueños de Disney®. Estamos orgullosos de ofrecer innumerables oportunidades de crecimiento y aprendizaje, guiados por mentores de hospitalidad de primer nivel.
Encuentre conexión, propósito y crecimiento en Delaware North.
Beneficios de EE. UU.
Todos los miembros del equipo tienen derecho a sentirse cómodos, seguros y protegidos en el trabajo. Vea lo que incluye su paquete de beneficios de Delaware North.
Employee
assistance program
For all team members
Referral
bonuses
For all team members
Flexible work
schedules
For all team members
Training and
development
For all team members
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Paid time off
and holidays
For eligible team members
Performance
bonuses
For eligible team members
Paid parental
bonding leave
For eligible team members
Employee discounts
(varies by location)
For eligible team members
Weekly
pay
For hourly team members
U.K. benefits
Work at some of the coolest venues in the U.K. and the world, and feel safe and secure while you do what you love.
See what your Delaware North benefits include.
Competitive
weekly pay
Casual and hourly team members
Training and
development
with Attensi, our award-winning training app
33-day holiday allowance
(including bank holidays)
for permanent team members
Favorable pension
contributions
for permanent team members
Employee discounts
and perks
Access to Drewberry App
Benefits
Food and beverage
discounts
Reward and
recognition program
Training and
development
Backing of a
global company
Flexible work
schedule
Employee assistance
program
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Employee
assistance program
For all team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Paid vacation days and holidays
For eligible team members
Performance
bonuses
For eligible team members
Paid parental
bonding leave
For eligible team members
Employee discounts
(varies by location)
For eligible team members
Casual benefits
Competitive
weekly pay
Training and
development
Flexible work
schedules
Work at some of the world’s coolest venues
Permanent benefits
33-day holiday allowance
(including bank holidays)
Favourable pension
contributions
Employee discounts
and perks
Training and
development
Benefits
Food and beverage
discounts
Reward and
recognition program
Training and
development
Backing of a
global company
Flexible work
schedule
Employee assistance
program
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For all team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental
bonding leave
For eligible team members
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental bonding leave
For eligible team members
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Paid parental
bonding leave
For eligible team members
Hourly benefits
Weekly
pay
For hourly team members
Employee discounts
(varies by location)
For eligible team members
Employee assistance
program
For eligible team members
Referral
bonuses
For eligible roles
Flexible work
schedules
For all team members
Training and
development
For all team members
Salaried benefits
Health, dental, and
vision insurance
For eligible team members
401(k) with up to
4% company match
For eligible team members
Employee assistance
program
For all team members
Time off
and holidays
For eligible team members
Referral
bonuses
For eligible roles
Referral
bonuses
For eligible team members
Vida de los Miembros del Equipo
Un trabajo en el TD Garden significa estar en la acción en uno de los lugares más emblemáticos de Boston. Con una capacidad de casi 20,000 asientos, TD Garden alberga eventos inolvidables, desde juegos de Boston Bruins y Celtics hasta grandes conciertos y entretenimiento en vivo. Cuando estás sirviendo energía el día del juego y ayudando a los fanáticos a tener una experiencia increíble, tus días son rápidos, emocionantes y llenos de variedad.
Recorridos de los miembros del equipo
La historia de Artem
Chef Ejecutivo, Restaurante Lincoln
Artem comenzó su andadura como cocinero, y más tarde fue ascendido a sous chef y luego a chef ejecutivo.
Septiembre 2014
Abril 2018 hasta Septiembre 2019
Marzo 2022 a la actualidad
La historia de Madeline
Analista Senior
Después de ser contratada como agente de recepción en The Westin, Madeline buscó mentoría de los líderes de la empresa y rápidamente ascendió a gerente, luego a directora, antes de conseguir un puesto de analista senior corporativa.
Abril 2017
Diciembre 2017
October 2018
Febrero 2022
Agosto 2024
La historia de Becki
Chef de Concesiones
Comenzando como cocinera de preparación, Becki fue ascendida a supervisora de restaurante y luego a chef de concesiones en su primer año. En su tercer año, ya era sous chef certificada.
Marzo 2016
Marzo 2017 a la actualidad
Marzo 2017 a la actualidad
Marzo 2019
Marzo 2023 a la actualidad
La historia de Yuhi
Director de Culinario
Después de trabajar como cocinera de línea y luego como sous chef, Yuhi se fue para perseguir otros intereses antes de regresar como chef ejecutiva y ser ascendida a un puesto de directora.
Octubre 2003
May 2005
(Rockefeller Center)
Abril 2012
Morimoto Asia Orlando
Enero 2016
Patina Orlando
June 2022
Francesco’s story
Boxes Manager, Emirates Stadium
After Francesco helped alleviate issues as a stadium box waiter, he was given new challenges and promotions leading up to his current role as boxes manager.
2009 to 2010
2010 to 2013
2013 to present
Nicola’s story
Business Support Manager, Wembley Stadium
Starting with the eventual goal of becoming a full-time boxes manager at Wembley Stadium, Nicola successfully worked her way up from private box waiter.
February 2012
August 2013
March 2014
March 2015
September 2016
January 2017
August 2019
September 2023 to present
Yolen’s story
Yolen was a casual supervisor for only a couple months before she was offered a full-time functions manager position and then moved on to Human Resources, where she’s currently head of Human Resources services & solutions for Australia and New Zealand.
2009
2009
2010
2011
2012
2023
Nicole’s story
Nicole’s journey began as head chef at Box Hill Tafe in 2003. After several upward transitions working in different areas, she landed her current role as manager procurement systems based at the Australia head office.
February 2003
October 2004
December 2005
November 2012
April 2013
July 2017
March 2020
La historia de Jessica
Gerente de Recursos Humanos, Globe Life Field, Arlington TX
Jesica comenzó como cajera de temporada antes de ser contratada como socia de operaciones de recursos humanos y luego ascendida a gerente de recursos humanos solo dos meses después.
Marzo 2013
Marzo 2021
Mayo 2021
La historia de Shawn
Vicepresidente de Operaciones, Atlanta, GA
1994-1998
1998
1998-2001
2001-2002
2002-2015
2015-2018
2018-present
La historia de Pia
Gerente General, Minneapolis – Saint Paul International Airport, MN
Al comenzar su trayectoria como aprendiz de administración en Boston Garden, Pia ascendió en la escala gerencial hasta su puesto actual de gerente general.
September 1991
April 1992
1994
1995
1996
1998
1999
Agosto 2009
Mayo 2016
Junio 2017
La historia de Philip
Director de Juegos, Mardi Gras Casino & Complejo Turístico, Cross Lanes WV
El recorrido de Philip comenzó como director de IT (tecnología de la información) para Mardi Gras Casino & Resort, donde fue ascendido y ocupó varios roles antes de llegar a su puesto actual de director de juegos de mesa.
Mayo 2000
Noviembre 2000
2022
2022
La historia de Amanda
Asistante Gerente General, TD Garden, Boston, MA
Comenzó su carrera como camarera/supervisora en Nashville, pero no pasó mucho tiempo antes de que Amanda ascendiera a asistente del gerente general en Boston.
Julio 2014
Marzo 2017
Septiembre 2018
Marzo 2022
Mayo 2024
Historia de Amela
Vicepresidente, Recursos Humanos, Boston Bruin, Boston, MA
Comenzando como gerente de Recursos Humanos en 2012, Amela Vautour luego se convirtió en directora de Recursos Humanos de TD Garden y trabajó en nuestra oficina del norte de Australia y Nueva Zelanda antes de terminar como vicepresidenta de Recursos Humanos para nuestra división de Boston.
Junio 2012
Agosto 2016
Agosto 2018
Octubre 2020
Febrero 2023
La historia de Matthew
Sous Chef Ejecutivo, Tenaya at Yosemite, Fish Camp, CA
Comenzando como cocinero de línea en el Parque Nacional de Yosemite, Matthew completó un programa de capacitación y trabajó en puestos en varias divisiones y ubicaciones antes de regresar a Yosemite como sous chef de Tenaya.
Marzo 2015
Agosto 2017
Agosto 2017
Enero 2018
Julio 2018
Febrero 2019
July 2019
Abril 2021
La historia de Erin
Gerente General, Yellowstone General Stores, West Yellowstone, MT
Erin comenzó como pasante de verano antes de ascender a través de varios puestos gerenciales hasta su puesto actual como gerente general.
Verano 2008
Mayo 2009
Diciembre 2009
Diciembre 2010
Marzo 2013
Enero 2015
Febrero 2018
Diciembre 2020
RESUMEN DE LOS CHEFS®
Delaware North se enorgullece DE ofrecer un programa para culinarios emergentes que buscan desarrollar sus habilidades y progresar en sus carreras. Creado en asociación con el Culinary Institute of America, CHEFS (Culinary & Hospitality Excellence for Future Success) ofrece tutoría, capacitación y cursos prácticos de chef ejecutivo que dan como resultado la certificación ProChef I y un camino claro hacia el éxito profesional.
UK locations overview
Get excited. Working in one of the world’s coolest venues hardly feels like work at all. Between great teammates and the roar of the crowd, the atmosphere is electric with a job at a famous stadium or other iconic locations in London or Derby. Looking to be in the middle of the action? You’re in the right place.
Australia and New Zealand locations
Working in one of our Australia or New Zealand locations means joining a hardworking team at some of the region’s most thrilling venues. From the excitement of Marvel Stadium and Melbourne Cricket Club to the luxury of Lizard Island and Mindil Beach Casion and Resort to the buzz of Auckland Airport, the opportunities are endless. Every day brings something new in these incredible places.
Trabajar en una ubicación de Sportservice significa estar en el corazón de la acción en algunos de los lugares más famosos de todo el país. Entre icónicos estadios, estadios, arenas, campos y canchas de las ligas nacionales y mayores, cada experiencia aporta algo nuevo, ya sea que esté deleitando a los invitados en juegos o conciertos épicos.
La vida en Sportservice
Si le encantan los deportes, le encantará la oportunidad de atender a los fanáticos emocionados en las suites, trabajar detrás de escena o administrar concesiones. Cada día promete la diversión y la emoción de un emocionante juego, partido, concierto u otro evento especial. Forma parte de un equipo que ofrece experiencias memorables en entornos dinámicos y de ritmo rápido, emoción garantizada.
¿Quién no quiere un trabajo con vistas? Nuestras ubicaciones de Parques y Complejos Turísticos ofrecen la oportunidad de trabajar en algunos de los escenarios más icónicos del mundo. Entre Yellowstone, el Gran Cañón, las Secuoyas, las Rockies y muchos más, cada día trae una nueva oportunidad para explorar. Ya sea que esté en Tenaya at Yosemite o en Westin Buffalo, descubra experiencias únicas, trabajos geniales y recuerdos inolvidables. Comienza tu próximo viaje aquí.
Vida en Parks & Resorts
La vida es una aventura, y eso es especialmente cierto al trabajar en nuestra división de Parks & Resorts. Ya sea rodeado por las impresionantes vistas de las cataratas del Niágara o la serena belleza de Shenandoah, los días de los miembros de nuestro equipo están llenos de asombro y emoción. Mira los videos para echar un vistazo a cómo es trabajar en estos increíbles lugares. Desde momentos inolvidables hasta paisajes impresionantes, es más que un trabajo.
Vida culinaria
UK team member life
Life here
Serving fans at the AFL Grand Final. Offering a warm welcome at Auckland Airport. Sharing the beauty of the Great Barrier Reef at Lizard Island. Delaware North team members in Australia and New Zealand help create unforgettable moments every day. Be part of a team dedicated to making each guest experience truly exceptional across world-class airports, stadiums, resorts, and casinos.
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